Our Story

byAlisha began as a vision to create a brand that epitomizes versatility while remaining affordable without compromising on quality.

Growing up in a family with a strong business background meant I was always surrounded by entrepreneurship and determination. My parents have been my steadfast supporters, and it was their motivation and belief in my vision that brought the brand to life. I have combined my personal style with a commitment to providing high-quality fashion that bridges the gap between Eastern and Western clothing. Think of it as clothing for the diaspora.

ByAlisha is manufactured in my ancestral homeland of Faisalabad. Known for its thriving textile industry, the city is synonymous with textile production and manufacturing. Consequently, the quality of the clothing is deeply embedded in its place of origin.

I hope you enjoy this labor of love from me to you.